Even though I’m a Disney fanatic, I can objectively say that The Walt Disney Company consistently develops some of the best advertising campaigns on television.  From a technical standpoint, they could be used by any college-level marketing class as a road map for success in the industry.

While the ads they use across all business units (e.g. movies, consumer products, etc.) are tremendously effective, I think some of the best Disney commercials are the ones that promote their vacation destinations (e.g. the Walt Disney World Resort, the Disneyland Resort, the Disney Cruise Line, etc.).  In those commercials, they understand how to create an emotional trigger without having a corny sales pitch.